Boo Kok Chuon, known to many as KC, is Kiki’s father and the strategic mind behind MuJong’s journey from a child’s bedtime idea to a fully protected invention, educational tool, and brand. A lifelong learner, creator, and builder, KC brings together expertise in law, economics, finance, and music, forming the multidisciplinary foundation upon which MuJong now stands.

KC is the founder and Group CEO of the Iconomy Group of Companies, comprising firms in law, accounting, publishing, and philanthropy. He led the patent filing, trademark filing and registered design registration for MuJong™ (IPOS Application No. 10202501095Q), oversaw the product’s legal and corporate structural framework, and directed every stage of its intellectual property protection, game mechanics development, and educational alignment.

A musician at heart, KC is a multi-instrumentalist, composer, and audio producer. He arranged and mastered the official MuJong jingle from his home studio, supporting Kiki as she performed every instrument and vocal track herself. As a classically trained pianist and Electone veteran with deep improvisational instincts, KC continues to compose and perform, often collaborating with Kiki in both structured training and spontaneous music-making.

Beyond technical roles, KC is Kiki’s mentor in critical thinking, philosophical reflection, and bold experimentation. He believes that children, when given autonomy and trust, are capable of creating original, meaningful work at any age. His parenting philosophy is rooted in empowerment—not supervision, but designing a world where a child’s imagination is taken seriously and guided with precision.