What a fortnight it’s been! On 20 October, Mujong officially launched at our showcase event, held at the MusArt Co-Create Concert Hall in Geylang. The morning included an opening speech from our founder-CEO Kiki Boo, a performance by the Alouette Ensemble, guest appearances from music-education leaders, and a lovely congratulatory video message from Singapore’s Minister of State Jasmin Lau. The showcase did double duty as collection day for our Educator’s Pilot Programme, with participating educators picking up their complimentary Mujong sets in person. Thank you again to MusArt Co-Create for generously hosting us, and to everyone who came down to celebrate with us that morning!

And today, we get to share another first: Mujong is now available at Music Delight School, at Whitesands in Pasir Ris — our first retail partner! A huge thank you to Ed Chua for his confidence in bringing the product on board. We’re expanding, and we’d love to collaborate with more music schools, retailers, and educators who share our passion for music and learning — reach out if that’s you.

Two milestones, eleven days apart: a launch party, and a shop shelf. Both feel very real.

The wait is over! Sets for our Educator’s Pilot Programme have arrived, and this month educators have been collecting their complimentary Mujong sets — in person at our launch showcase on 20 October, by self-collection at our Woodlands headquarters, or by delivery to their doorstep.

It’s been months since the pilot programme first opened for sign-ups, inviting educators to trial the game in their own classrooms and studios ahead of any commercial launch. Seeing those sets finally land in real hands, ready for real classrooms, is exactly the moment we’ve been working toward.

A huge thank-you to every educator who signed up, and who’ll now be putting Mujong through its paces with their own students. We can’t wait to hear how it goes — and this is very much just the beginning of a relationship we hope to keep growing.

Day 1 setup complete! We’ve packed our tiles for our biggest stage yet: the Tech in Asia Conference 2025, running 22–23 October at the Ritz-Carlton Pacific Place in Jakarta, as part of the event’s Startup Factory exhibitor track.

From a classroom in Singapore to a startup stage sharing floor space with venture-backed technology companies from across the region — it’s a genuinely surreal feeling to see Mujong featured among so many innovative brands and creators.

Tech in Asia’s own promotional material leaned into the novelty directly, describing Kiki as the conference’s youngest exhibitor and inviting attendees to “meet the 8-year-old inventor and founder of Kiki’s Music.” It’s the first time we’ve been positioned not just as a children’s product at a family event, but as a startup among startups — evaluated on the same terms as everyone else on the exhibition floor.

Kiki is treating these two days as a chance to explain Mujong’s mechanics to an audience of investors, founders, and journalists who have likely never encountered a mahjong-inspired music theory game before — in the compressed, confident pitches that startup conferences demand. It has to work on two levels at once: to a parent or educator walking the floor, Mujong needs to read as a genuinely useful teaching tool; to an investor or fellow founder, it needs to read as a real business with a real product and a founder — however young — who understands both.

Thank you to everyone who stopped by the booth today. More from Jakarta soon!

This afternoon, Mujong proudly supported “Music In the Theatre,” a concert presented by the Young Musicians Orchestra (YMO) at Play Den, The Arts House — an afternoon of beloved movie themes performed under the baton of Maestro Lim Ni Ta.

Rather than simply sponsor the event, we wanted to contribute something the young audience would actually remember: two short pre-concert animations. The first, a playful “Please switch your phone to Silent Mode” reminder starring Mujong’s own tile-shaped mascot, did the unglamorous job every concert needs done — with a wink. The second was more personal: an enchanting sequence in which Kiki’s own “Mujong Castle” transforms into a magical fairytale castle, drawn straight from the game’s own visual language.

The turnout was tremendous, and the Young Musicians Orchestra — a youth ensemble in every sense — played with the kind of poise and sparkle that made the pairing feel completely natural. Mujong exists to make music theory playful for children, so sharing a stage, even briefly, with a full youth orchestra doing exactly that with instruments in hand felt like a quiet vindication of everything we’re building.

Both animations were built in-house by our small team. The “Silent Mode” clip in particular had to do something genuinely useful — get an auditorium full of families to put their phones away — without feeling like a scolding, which is a harder brief than it sounds for an audience that includes plenty of restless younger siblings!

Thank you to YMO and everyone at The Arts House for having us. There was no hard sell today, no product placement — just two animations built specifically for this audience, in this room, for this concert. That’s exactly how we like to show up.